Meta & Social Media Advertising

Meta ads that stop the scroll and drive sales.

As a certified Meta Business Partner, we run Facebook, Instagram, TikTok and LinkedIn campaigns with scroll-stopping creative and smart retargeting, so you reach the right people, earn their attention and turn it into leads and sales.

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Google Premier Partner
Meta Business Partner
Meta Business Partner · 250+ businesses scaled
Why Meta & social ads

Create demand, don't just wait for it.

Search ads catch people already looking. Social ads put you in front of your ideal customers before they're searching, building awareness, demand and sales. With the right creative and targeting, it's one of the most scalable channels there is.

Get your free social ads plan
  • Reach your ideal customers while they scroll, not just when they search
  • Turn attention into leads and sales with creative that stops the thumb
  • Bring back the people who almost bought, with smart retargeting
  • Scale winning ads profitably across Facebook, Instagram and more
What's included

Everything a scaling campaign needs.

From creative to retargeting, we run the full funnel so your spend keeps compounding.

Audience & strategy

We pinpoint the exact audiences worth targeting and build a campaign structure around your best-margin goals.

Scroll-stopping creative

Ad copy and creative concepts designed to stop the scroll, earn attention and drive the click.

Facebook & Instagram campaigns

Full-funnel campaigns built, launched and managed across Meta's platforms, plus TikTok and LinkedIn where they fit.

Retargeting that converts

Warm audiences and retargeting sequences that bring back the people who visited but didn't buy.

Testing & optimisation

We test creative, audiences and offers continuously, then scale the winners and cut the rest.

Transparent reporting

Clear monthly reporting on spend, leads, sales and return, with a dedicated account manager.

Social ad specialisms

Every platform, managed in-house.

Explore the social advertising service that fits your audience.

How our social ads work

Creative that converts, spend that scales.

01

Strategy & audiences

We define your offer, funnel and the exact audiences most likely to buy, then plan the creative to reach them.

02

Creative & build

We write the copy, brief the creative and build the campaigns, retargeting and tracking properly from day one.

03

Launch & optimise

Ads go live and we test and optimise continuously, so cost per result keeps dropping.

04

Scale & report

We scale the winning ads and audiences profitably, with transparent reporting on what's driving sales.

Meta Business Partner

A certified partner across every social platform.

As a Meta Business Partner with certifications spanning TikTok, LinkedIn and Pinterest, we get direct platform support and early access to new ad formats. That means your campaigns run on verified best practice across Facebook, Instagram, TikTok and LinkedIn, not guesswork.

  • Google Ads Premier Partner
  • Meta Business Partner
  • TikTok Ads Marketing Partner
  • LinkedIn Ads Marketing Partner
  • Semrush Certified Agency
  • Shopify Solutions Partner
  • WordPress Development Partner
  • Cloudways Hosting Partner
  • Pinterest Ads Partner
What clients say

Loved by Australian businesses.

Verified reviews 68 reviews · Google & Bark
Bark
This company has been doing an exceptional job promoting my luxury home building company. Their consultants mapped out and implemented an SEO, Google Ads and Facebook Ads strategy that was truly amazing and I hadn't seen before.
Ben Luxury home builder
Absolutely amazing marketing agency. Jason and Nach went above and beyond to help grow my business. Their communication, creativity and professionalism were outstanding from start to finish, and they truly care about getting results.
Elite IV Infusion Elite IV Infusion
Working with Jason and the team at Online Road has been an absolute game changer for us. They're genuinely involved, always keeping us updated, and constantly looking for ways to improve our results.
Pierre Germani Verified client
Bark
Very knowledgeable team of digital marketing experts. They helped me grow my e-commerce business significantly. I would definitely recommend Online Road to anyone looking to take their business to new heights.
Alexa eCommerce business
I approached Online Road when my website wasn't taking off. Within two weeks of bringing them onboard, my sales rapidly multiplied and my social media presence grew.
Furniture Forum Furniture Forum
Jason and his team have done wonders for my growing company and helped take it to the next level. We've been with other agencies before and they can't compare. We'll be with Online Road for many years to come.
Chris Nunes Verified client
Online Road did a great job fixing and improving our website and boosting our SEO. The site performs much better and we're getting more enquiries through online traffic. Great communication and an easy team to work with.
Aaron Saunders Your Plant Doctor
Bark
Online Road have been our digital marketing performance partners for three years. They deliver positive results with a responsive account manager who is prompt and transparent throughout the process.
Jessica Solapi Verified client
We've trusted Online Road with our digital marketing for years and they haven't let us down. From SEO to Google and Meta Ads, they know their stuff, and our leads have grown.
Shashikant Pandey Verified client
Jason and his team have been doing my SEO for years. Consistent, easy to deal with, and they deliver value for money.
Paul Falvey Verified client
Bark
Our business has now been working with Online Road for nearly five years. We've come a long way and, thanks to the team, we've been able to smash many goals.
Jake Vafem Verified client
We've been working with Online Road for two years and the results speak for themselves. They handle our SEO and website, and we've seen a real difference in leads and online visibility. Responsive, knowledgeable, and they actually get what our business needs.
Crazy Tools AI Crazy Tools AI
Bark
Professional team that helped clients find my plumbing business locally. The best SEO services by far.
Izmael Plumbing business
Blown away by the level of expertise the team has. They were so great at targeting our ads to our ideal client. We have an abundance of leads flowing to us on a consistent basis, and that is gold for us.
Tori Page Verified client
Best SEO agency in Sydney. They helped us scale and grow our cleaning businesses across Australia in just 3 to 4 months. They also do Google Ads, Facebook and Instagram Ads, and web design.
Landmark Cleaning Landmark Cleaning
Bark
Excellent marketing company. These guys are very switched on and understood all of the challenges I face daily in the food wholesale industry.
Glen Giacomo Food wholesale
Bark
Online Road deeply understood the complex technical issues when undertaking SEO. From the moment I passed my website to their team, the growth results have been exceptional. Definitely recommend!
Tom Wakefield Verified client
Jason helped me develop a clear strategy and direction for my online presence. His guidance has pointed me in the right direction, and I have no hesitation in recommending Online Road.
Craig Ryan Craig Ryan Buyers Agency
I've been dealing with Jason and the team for over three years now and have had nothing but a pleasant experience. Lots of patience and courtesy dealing with busy clients, and always respectful.
Moayad Khateib Verified client
Bark
The team were very professional in crafting and managing my social media ad campaigns on Facebook and Instagram. They took the headache out of doing it myself so I could focus on other areas of my business.
Stephanie Fora Verified client
Super professional. They work with you to get the most out of the campaign. The team is dedicated to results, and that's what makes the difference.
Ivan Vantagiato Verified client
After a terrible experience with another marketing company, my confidence has been reinstated with Jason and the Online Road team. Highly recommend to anyone looking to expand their online presence.
Anthony Verified client
Social Ads FAQ

Meta & social ads questions, answered.

How much do Facebook and Meta ads cost?

You set the ad budget and it stays in your own Meta account, so you always own it. On top of that we charge a management fee to build, run and optimise your campaigns. We ask for a 90-day minimum so the ads have time to perform, then it's month to month. We'll recommend a realistic starting budget on your free strategy call.

Do Facebook and Instagram ads still work in 2026?

Absolutely, when they're done right. Meta's platforms reach a huge share of Australians daily, and the targeting and retargeting are still some of the most powerful in advertising. The difference now is that strong creative and a clear offer matter more than ever, which is exactly what we focus on.

Which platforms do you advertise on?

Facebook and Instagram are the core, and we also run TikTok, LinkedIn and programmatic ads where they suit your audience. We'll recommend the right mix for your business, not a one-size-fits-all package.

Are Meta ads better than Google Ads?

They do different jobs. Google Ads captures people already searching for you. Meta ads create demand by putting you in front of the right people before they're actively looking. Used together they're a powerful combination, and we manage both in-house.

Do you make the ad creative?

Yes. We handle ad copy and creative direction, and produce scroll-stopping concepts built to convert. Great targeting can't save weak creative, so this is where we spend real attention.

How soon do social ads start working?

You'll see data and early results within days, with campaigns typically hitting strong, stable performance from around 4 to 8 weeks as we test and optimise creative and audiences.

Ready to turn scrolls into sales?

Book a free strategy call and we'll map a social ads plan built to reach and convert your ideal customers.

Book a free strategy call
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