Performance Max, managed by people who actually watch it.
Performance Max uses Google's AI to advertise across Search, Shopping, YouTube and Display at once. Powerful, but only when someone's steering it. That's us.
Performance Max can drive incredible results by automating across all of Google's channels, but left unchecked, it can also quietly burn budget on the wrong placements and audiences.
We give it the right inputs, assets and guardrails, then actively monitor and steer it toward your real goals, so you get the upside of automation without handing over the wheel.
Performance Max rewards the quality of what you feed it. Strong creative, accurate conversion data and clear audience signals are what let Google's AI find profitable customers, so most of the work that separates a great campaign from a wasteful one happens in the setup and ongoing oversight, not the automation itself.
What's included
Strategic setup
Proper goals, audiences and asset groups so the AI optimises to what matters.
High-quality assets
Copy and creative built to perform across every Google channel.
Active oversight
We monitor and fine-tune constantly, rather than setting and forgetting.
Transparent reporting
Clear visibility into where spend goes and what it returns.
Performance Max FAQ
Isn't Performance Max fully automated?
It automates a lot, but the inputs, assets, goals and oversight make or break it. Left alone it can waste spend. Managed properly, it's one of Google's most powerful campaign types.
How is it different from Search ads?
Search ads target specific keyword searches. Performance Max runs across Search, Shopping, YouTube, Display and Gmail together, using AI to find conversions wherever they are. Many accounts run both.
Will Performance Max cannibalise my Search campaigns?
It can if it is left unmanaged, which is one reason oversight matters. We structure and monitor your campaigns so PMax complements your Search ads and finds incremental conversions rather than taking credit for ones you would have won anyway.
How much does Performance Max management cost?
You control the ad spend in your own account, and our management fee is set after a free strategy call, on a 90-day minimum then month to month. We focus on improving your return, not just spending more.
How do I know Performance Max is actually working?
Through proper conversion tracking and transparent reporting. We show you where spend goes and what it returns across channels, so you are never left guessing inside the automation.
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