An AI visibility audit that shows who AI recommends, and why.
Before you spend a dollar on AI search, find out where you stand. Our AI visibility audit shows what the major AI platforms say about your business today, who they recommend instead, and the fixes that will change it.
An AI visibility audit (also called an AI search audit or GEO audit) is a structured review of how your business appears in AI-generated answers. It tests the real questions your customers ask across ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews, then traces each result back to its cause.
Most businesses have no idea what AI says about them. Some are recommended without knowing it. Many are missing entirely. A few are described wrongly, with old addresses, services they no longer offer or a competitor's details mixed in. You can't fix what you haven't measured.
The audit gives you a baseline, a plain-English explanation of the gaps and a prioritised plan. You can act on it yourself, hand it to your developer, or have our team deliver it.
The short version
- An AI visibility audit tests real customer prompts across ChatGPT, Gemini, Perplexity, Copilot and Google's AI features, and records whether you are recommended, cited or absent.
- It then finds the cause: crawler access, indexing, unclear business information, thin content or a lack of independent sources.
- You get a baseline, a competitor comparison and a prioritised list of fixes.
- Start free: our AI crawler checker covers the access layer in seconds, and a first-pass review is part of our free strategy session.
What's included
Prompt testing
Your customers' real questions run across the major AI platforms, with every result recorded.
Competitor share of voice
Who AI recommends for those prompts, how often, and which sources it cites for them.
AI crawler and firewall access
Whether each platform's crawlers can reach your site, at the robots.txt, CDN and firewall level.
Index coverage
Whether Google and Bing have your key pages indexed, since AI assistants draw on search indexes.
Entity and schema review
How consistently your name, services, locations and proof appear on your site and across the web.
Content answerability
Whether your pages give clear, quotable answers to the questions being asked.
Authority and mentions
Reviews, directory profiles, list inclusions and press that AI can use as independent evidence.
Measurement setup
Whether your analytics and lead forms can identify visitors and enquiries from AI tools.
What an AI visibility audit covers
AI visibility fails for different reasons in different businesses. The audit works through each layer in order, because a problem at an early layer makes everything after it irrelevant:
| Layer | What we check | Why it matters |
|---|---|---|
| Access | Robots rules, CDN and firewall behaviour for each AI crawler, and content that needs JavaScript | If AI can't read your site, nothing else counts |
| Indexing | Key pages indexed in Google and Bing, with snippets allowed | AI assistants and AI Overviews draw on search indexes |
| Understanding | Schema, business details and consistency across listings | AI needs to know exactly who you are, what you do and where |
| Answerability | Whether pages answer real customer questions clearly | Clear answers get quoted, vague copy doesn't |
| Trust | Reviews, directories, lists and press mentions | AI recommends businesses that independent sources back up |
| Visibility | Prompt results and share of voice against competitors | The outcome everything else produces |
| Measurement | AI referral tracking and lead attribution | So you can prove what AI search is worth to you |
The prompt test: what AI says about you today
The centre of the audit is simple: we ask AI the questions your customers ask, and write down what happens. We build a prompt set covering the ways people look for a business like yours:
- Category prompts: "best [service] in [city]", "who should I use for [need]".
- Problem prompts: the situation that sends someone looking for you.
- Comparison prompts: you against named competitors, or options against each other.
- Brand prompts: "what is [your business]", "is [your business] any good", to see whether AI describes you accurately.
Each prompt is run on each platform, and we record whether you are recommended, cited as a source, mentioned in passing or absent, along with who appears instead and which sources the AI relied on. Because AI answers vary between sessions, the same set is re-run over time. It becomes your baseline for everything that follows.
Start with the free check
You can test the first layer yourself right now. Our free AI crawler checker tests more than 20 AI crawlers against your site in about ten seconds: robots.txt rules, live firewall responses, indexing signals, content visible without JavaScript, structured data and llms.txt. There are also platform-specific versions for ChatGPT, Google's AI features, Perplexity and others.
The free tool tells you whether AI can read your site. The audit goes on to tell you whether AI recommends you, why or why not, and what to do about it. A first-pass AI visibility review is also part of our free strategy session.
What you get
The output is a written report built to be acted on, not a dashboard export:
- Your AI visibility baseline: prompt-by-prompt results across platforms.
- Competitor comparison: who AI recommends in your category and the sources behind them.
- Root causes: the specific technical, content and authority gaps holding you back.
- A prioritised fix list: ordered by impact and effort, with the quick wins separated from the longer work.
- A 90-day plan: what to do first, second and third, whether you do it in-house or with us.
Who an AI visibility audit is for
The audit is most useful if any of these sound familiar:
- You have asked ChatGPT or Gemini about your category and a competitor was recommended instead of you.
- Your organic traffic has dropped while your rankings look stable, which often points to AI answers absorbing clicks.
- You are about to rebuild your website and want it built for AI search from day one.
- You already invest in SEO and want to know whether it is carrying over into AI visibility.
- Customers have started telling you they found you through an AI tool, and you want more of it.
After the audit
An audit is only worth having if something changes afterwards. Many of the fixes are straightforward for a competent developer or marketer, and the report is written so they can follow it. Where you want a team to deliver the work, the findings feed directly into our ongoing services: AI SEO for the full programme, GEO for authority and citations, AEO for answer-first content, and platform work for ChatGPT and Google AI Overviews.
Either way, the prompt set from your audit becomes the yardstick. Re-running it shows, in plain terms, whether AI is recommending you more often than it was.
How we deliver AI Visibility Audit
- 01
Scope the prompts
We agree the services, locations, competitors and customer questions that matter to your business.
- 02
Run the prompt tests
Each prompt is run across the major AI platforms and Google's AI features, with every result recorded.
- 03
Trace the causes
We audit access, indexing, schema, content and authority to explain each result.
- 04
Benchmark competitors
We compare your visibility and sources with the businesses AI recommends instead.
- 05
Deliver the plan
You receive the written report and a walkthrough of the priorities, in plain English.
AI Visibility Audit is part of our AI Search & GEO services. We deliver AI Search & GEO for businesses across Australia, including Sydney, Melbourne and Brisbane. See the results we have delivered, or book a free strategy call.
AI Visibility Audit FAQ
What is an AI visibility audit?
It is a structured review of how your business appears in AI-generated answers. It tests real customer prompts across ChatGPT, Gemini, Perplexity, Copilot and Google's AI features, records whether you are recommended, cited or absent, and identifies the technical, content and authority causes behind the result.
Is an AI visibility audit the same as a GEO audit or AI search audit?
Yes, the terms are used interchangeably. Whatever it is called, a proper audit should include live prompt testing, competitor comparison and a review of crawler access, indexing, business information, content and third-party mentions.
How is it different from an SEO audit?
An SEO audit looks at how you rank in search results. An AI visibility audit looks at whether AI assistants recommend and cite you, which adds prompt testing, AI crawler access, entity consistency and off-site corroboration. The two overlap on technical health and content, so we often run them together.
Can I check my AI visibility for free?
Yes, in part. Our free AI crawler checker shows whether AI platforms can read your site, and a first-pass AI visibility review is included in our free strategy session. A full audit goes deeper, with prompt testing across platforms, competitor benchmarking and a prioritised plan.
Which AI platforms does the audit cover?
ChatGPT, Google's AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot as standard, with others such as Claude, Meta AI and Grok added where they matter for your audience.
How long does an AI visibility audit take?
It depends on how many services, locations and competitors are in scope. We confirm the timeframe when we scope the audit on your strategy call.
Why do AI tools give different answers each time?
AI answers are generated fresh for each request and can vary with wording, location, the user's history and whether the tool searches the web. That is why an audit uses a fixed prompt set, run consistently, and looks at patterns across many prompts instead of a single answer.
What happens after the audit?
You receive a written report and a prioritised plan you can act on yourself or with your developer. If you would like us to deliver it, the audit becomes the baseline for an ongoing AI SEO programme, and we re-run the same prompts to show progress.
Loved by Australian businesses.
This company has been doing an exceptional job promoting my luxury home building company. Their consultants mapped out and implemented an SEO, Google Ads and Facebook Ads strategy that was truly amazing and I hadn't seen before.
Absolutely amazing marketing agency. Jason and Nach went above and beyond to help grow my business. Their communication, creativity and professionalism were outstanding from start to finish, and they truly care about getting results.
Working with Jason and the team at Online Road has been an absolute game changer for us. They're genuinely involved, always keeping us updated, and constantly looking for ways to improve our results.
Very knowledgeable team of digital marketing experts. They helped me grow my e-commerce business significantly. I would definitely recommend Online Road to anyone looking to take their business to new heights.
I approached Online Road when my website wasn't taking off. Within two weeks of bringing them onboard, my sales rapidly multiplied and my social media presence grew.
Jason and his team have done wonders for my growing company and helped take it to the next level. We've been with other agencies before and they can't compare. We'll be with Online Road for many years to come.
Online Road did a great job fixing and improving our website and boosting our SEO. The site performs much better and we're getting more enquiries through online traffic. Great communication and an easy team to work with.
Online Road have been our digital marketing performance partners for three years. They deliver positive results with a responsive account manager who is prompt and transparent throughout the process.
We've trusted Online Road with our digital marketing for years and they haven't let us down. From SEO to Google and Meta Ads, they know their stuff, and our leads have grown.
Jason and his team have been doing my SEO for years. Consistent, easy to deal with, and they deliver value for money.
Our business has now been working with Online Road for nearly five years. We've come a long way and, thanks to the team, we've been able to smash many goals.
We've been working with Online Road for two years and the results speak for themselves. They handle our SEO and website, and we've seen a real difference in leads and online visibility. Responsive, knowledgeable, and they actually get what our business needs.
Professional team that helped clients find my plumbing business locally. The best SEO services by far.
Blown away by the level of expertise the team has. They were so great at targeting our ads to our ideal client. We have an abundance of leads flowing to us on a consistent basis, and that is gold for us.
Best SEO agency in Sydney. They helped us scale and grow our cleaning businesses across Australia in just 3 to 4 months. They also do Google Ads, Facebook and Instagram Ads, and web design.
Excellent marketing company. These guys are very switched on and understood all of the challenges I face daily in the food wholesale industry.
Online Road deeply understood the complex technical issues when undertaking SEO. From the moment I passed my website to their team, the growth results have been exceptional. Definitely recommend!
Jason helped me develop a clear strategy and direction for my online presence. His guidance has pointed me in the right direction, and I have no hesitation in recommending Online Road.
I've been dealing with Jason and the team for over three years now and have had nothing but a pleasant experience. Lots of patience and courtesy dealing with busy clients, and always respectful.
The team were very professional in crafting and managing my social media ad campaigns on Facebook and Instagram. They took the headache out of doing it myself so I could focus on other areas of my business.
Super professional. They work with you to get the most out of the campaign. The team is dedicated to results, and that's what makes the difference.
After a terrible experience with another marketing company, my confidence has been reinstated with Jason and the Online Road team. Highly recommend to anyone looking to expand their online presence.
Ready to grow with ai search & geo?
Book a free strategy call and let's map the fastest path to more leads and sales.
Book a free strategy call