A Google Ads audit that finds the wasted spend.
Think your Google Ads could do better? We audit your account and show you exactly where money is leaking and how to turn it into leads.
Most Google Ads accounts waste a real chunk of budget, on the wrong keywords, poor structure, weak tracking or missed opportunities. You just can't see it from the inside.
We review your whole account, from structure and targeting to tracking and ad quality, and hand you a clear, prioritised list of what's costing you and what to fix first.
The most common thing our audits uncover is broken or missing conversion tracking, which means the account has been optimising toward the wrong signals for months. Fixing measurement first often improves results before we change a single bid or keyword.
What's included
Account structure review
How your campaigns are built and where it's costing you.
Wasted spend analysis
The keywords, placements and settings quietly burning budget.
Tracking check
Whether you're even measuring conversions properly, many aren't.
Prioritised fixes
A clear plan of the changes that will improve results fastest.
Google Ads Audit FAQ
Do I have to switch agencies after an audit?
No. The audit is genuinely useful on its own, and you're free to implement it yourself or with your current team. If you'd like us to take it on, we can, but there's no pressure.
What will the audit show me?
Where your budget is being wasted, what's holding back performance, whether your tracking is accurate, and the specific changes that will get you more leads for the same spend.
How long does a Google Ads audit take?
Most audits are completed within a few days to a week, depending on account size. You then get a clear, prioritised list of what is wasting budget and what to fix first for more leads at the same spend.
How much does a Google Ads audit cost?
A full audit is a fixed fee scoped to your account size, confirmed up front, and a free strategy call covers the headline issues first. If you have us implement the fixes, the audit usually pays for itself in recovered spend.
Can you audit an account another agency runs?
Yes. We regularly review accounts managed elsewhere and give you an honest, independent picture of where budget is leaking and what could be improved, whether you stay with them or move to us.
Loved by Australian businesses.
This company has been doing an exceptional job promoting my luxury home building company. Their consultants mapped out and implemented an SEO, Google Ads and Facebook Ads strategy that was truly amazing and I hadn't seen before.
Absolutely amazing marketing agency. Jason and Nach went above and beyond to help grow my business. Their communication, creativity and professionalism were outstanding from start to finish, and they truly care about getting results.
Working with Jason and the team at Online Road has been an absolute game changer for us. They're genuinely involved, always keeping us updated, and constantly looking for ways to improve our results.
Very knowledgeable team of digital marketing experts. They helped me grow my e-commerce business significantly. I would definitely recommend Online Road to anyone looking to take their business to new heights.
I approached Online Road when my website wasn't taking off. Within two weeks of bringing them onboard, my sales rapidly multiplied and my social media presence grew.
Jason and his team have done wonders for my growing company and helped take it to the next level. We've been with other agencies before and they can't compare. We'll be with Online Road for many years to come.
Online Road did a great job fixing and improving our website and boosting our SEO. The site performs much better and we're getting more enquiries through online traffic. Great communication and an easy team to work with.
Online Road have been our digital marketing performance partners for three years. They deliver positive results with a responsive account manager who is prompt and transparent throughout the process.
We've trusted Online Road with our digital marketing for years and they haven't let us down. From SEO to Google and Meta Ads, they know their stuff, and our leads have grown.
Jason and his team have been doing my SEO for years. Consistent, easy to deal with, and they deliver value for money.
Our business has now been working with Online Road for nearly five years. We've come a long way and, thanks to the team, we've been able to smash many goals.
We've been working with Online Road for two years and the results speak for themselves. They handle our SEO and website, and we've seen a real difference in leads and online visibility. Responsive, knowledgeable, and they actually get what our business needs.
Professional team that helped clients find my plumbing business locally. The best SEO services by far.
Blown away by the level of expertise the team has. They were so great at targeting our ads to our ideal client. We have an abundance of leads flowing to us on a consistent basis, and that is gold for us.
Best SEO agency in Sydney. They helped us scale and grow our cleaning businesses across Australia in just 3 to 4 months. They also do Google Ads, Facebook and Instagram Ads, and web design.
Excellent marketing company. These guys are very switched on and understood all of the challenges I face daily in the food wholesale industry.
Online Road deeply understood the complex technical issues when undertaking SEO. From the moment I passed my website to their team, the growth results have been exceptional. Definitely recommend!
Jason helped me develop a clear strategy and direction for my online presence. His guidance has pointed me in the right direction, and I have no hesitation in recommending Online Road.
I've been dealing with Jason and the team for over three years now and have had nothing but a pleasant experience. Lots of patience and courtesy dealing with busy clients, and always respectful.
The team were very professional in crafting and managing my social media ad campaigns on Facebook and Instagram. They took the headache out of doing it myself so I could focus on other areas of my business.
Super professional. They work with you to get the most out of the campaign. The team is dedicated to results, and that's what makes the difference.
After a terrible experience with another marketing company, my confidence has been reinstated with Jason and the Online Road team. Highly recommend to anyone looking to expand their online presence.
Ready to grow with google ads?
Book a free strategy call and let's map the fastest path to more leads and sales.
Book a free strategy call