SEO

SEO migration that protects your rankings.

Changing your site is when rankings get lost. We plan and manage your migration end to end so you keep the traffic and authority you've worked for.

A new website, domain or platform is exciting, and risky. Done without SEO care, a migration can wipe out rankings and traffic overnight, and they don't always come back.

We manage the whole process: mapping every URL, preserving equity with proper redirects, protecting your structure and monitoring closely after launch, so you move forward without going backward.

The most damaging migrations are the ones where SEO is an afterthought, brought in only once traffic has already dropped. By then the causes are often baked into the new build. Involving us before the redesign starts is how we prevent losses rather than scramble to recover them.

What's included

Full URL mapping

Every old URL mapped to its new home with 301 redirects, so nothing is lost.

Pre-launch audit

We catch the issues that cause traffic drops before you go live.

Redirect strategy

Clean, correct redirects that preserve your rankings and link equity.

Post-launch monitoring

We watch for errors and ranking shifts and fix issues fast after launch.

Good to know

SEO Migration FAQ

Will I lose rankings when I migrate?

You shouldn't, if it's done properly. Most ranking losses come from migrations handled without SEO planning. With correct URL mapping and redirects, you keep your equity and traffic.

When should you be involved?

As early as possible, ideally before the new site is built. The biggest risks are baked in during planning, so involving us early prevents the costly mistakes.

What kinds of migrations do you handle?

All of them: redesigns, new domains, platform changes such as moving to Shopify or WordPress, HTTP to HTTPS, and consolidating multiple sites. The common thread is protecting your rankings and traffic through the change.

How much does an SEO migration cost?

It is scoped to the size of your site and the complexity of the move, which we assess before quoting. It is typically a project fee, and we make sure the investment protects far more traffic and revenue than it costs.

What happens if my traffic drops after a migration?

If we manage the migration, we plan to prevent that in the first place with correct URL mapping and redirects. We also monitor closely after launch and move fast to fix any issues, so temporary dips recover quickly.

What clients say

Loved by Australian businesses.

Verified reviews 68 reviews · Google & Bark
Bark
This company has been doing an exceptional job promoting my luxury home building company. Their consultants mapped out and implemented an SEO, Google Ads and Facebook Ads strategy that was truly amazing and I hadn't seen before.
Ben Luxury home builder
Absolutely amazing marketing agency. Jason and Nach went above and beyond to help grow my business. Their communication, creativity and professionalism were outstanding from start to finish, and they truly care about getting results.
Elite IV Infusion Elite IV Infusion
Working with Jason and the team at Online Road has been an absolute game changer for us. They're genuinely involved, always keeping us updated, and constantly looking for ways to improve our results.
Pierre Germani Verified client
Bark
Very knowledgeable team of digital marketing experts. They helped me grow my e-commerce business significantly. I would definitely recommend Online Road to anyone looking to take their business to new heights.
Alexa eCommerce business
I approached Online Road when my website wasn't taking off. Within two weeks of bringing them onboard, my sales rapidly multiplied and my social media presence grew.
Furniture Forum Furniture Forum
Jason and his team have done wonders for my growing company and helped take it to the next level. We've been with other agencies before and they can't compare. We'll be with Online Road for many years to come.
Chris Nunes Verified client
Online Road did a great job fixing and improving our website and boosting our SEO. The site performs much better and we're getting more enquiries through online traffic. Great communication and an easy team to work with.
Aaron Saunders Your Plant Doctor
Bark
Online Road have been our digital marketing performance partners for three years. They deliver positive results with a responsive account manager who is prompt and transparent throughout the process.
Jessica Solapi Verified client
We've trusted Online Road with our digital marketing for years and they haven't let us down. From SEO to Google and Meta Ads, they know their stuff, and our leads have grown.
Shashikant Pandey Verified client
Jason and his team have been doing my SEO for years. Consistent, easy to deal with, and they deliver value for money.
Paul Falvey Verified client
Bark
Our business has now been working with Online Road for nearly five years. We've come a long way and, thanks to the team, we've been able to smash many goals.
Jake Vafem Verified client
We've been working with Online Road for two years and the results speak for themselves. They handle our SEO and website, and we've seen a real difference in leads and online visibility. Responsive, knowledgeable, and they actually get what our business needs.
Crazy Tools AI Crazy Tools AI
Bark
Professional team that helped clients find my plumbing business locally. The best SEO services by far.
Izmael Plumbing business
Blown away by the level of expertise the team has. They were so great at targeting our ads to our ideal client. We have an abundance of leads flowing to us on a consistent basis, and that is gold for us.
Tori Page Verified client
Best SEO agency in Sydney. They helped us scale and grow our cleaning businesses across Australia in just 3 to 4 months. They also do Google Ads, Facebook and Instagram Ads, and web design.
Landmark Cleaning Landmark Cleaning
Bark
Excellent marketing company. These guys are very switched on and understood all of the challenges I face daily in the food wholesale industry.
Glen Giacomo Food wholesale
Bark
Online Road deeply understood the complex technical issues when undertaking SEO. From the moment I passed my website to their team, the growth results have been exceptional. Definitely recommend!
Tom Wakefield Verified client
Jason helped me develop a clear strategy and direction for my online presence. His guidance has pointed me in the right direction, and I have no hesitation in recommending Online Road.
Craig Ryan Craig Ryan Buyers Agency
I've been dealing with Jason and the team for over three years now and have had nothing but a pleasant experience. Lots of patience and courtesy dealing with busy clients, and always respectful.
Moayad Khateib Verified client
Bark
The team were very professional in crafting and managing my social media ad campaigns on Facebook and Instagram. They took the headache out of doing it myself so I could focus on other areas of my business.
Stephanie Fora Verified client
Super professional. They work with you to get the most out of the campaign. The team is dedicated to results, and that's what makes the difference.
Ivan Vantagiato Verified client
After a terrible experience with another marketing company, my confidence has been reinstated with Jason and the Online Road team. Highly recommend to anyone looking to expand their online presence.
Anthony Verified client

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