Digital PR that earns links and authority.
The strongest backlinks are earned through great stories. We land quality coverage and mentions that build your authority, your brand and your rankings at once.
Digital PR sits where marketing and SEO meet. By earning coverage on relevant, respected publications, you build the authoritative backlinks Google rewards and the brand awareness that drives business.
We craft newsworthy angles, data and stories, then pitch them to earn genuine coverage and links, the kind of authority signals AI models increasingly use to decide who to cite.
Digital PR is one of the few tactics that lifts SEO, brand and AI visibility at the same time. A single strong piece of coverage can earn an authoritative backlink, put your brand in front of a new audience, and become a citation an AI model later uses to recommend you.
What's included
Story & angle development
Newsworthy ideas, data and campaigns publications actually want to cover.
Media outreach
Targeted pitching to relevant, reputable publications and journalists.
Authoritative backlinks
Earned links from trusted sites that meaningfully lift your rankings.
Brand & AI visibility
Coverage that builds recognition and the citations AI answers rely on.
Digital PR FAQ
How is digital PR different from link building?
Digital PR earns links and brand exposure through newsworthy stories and media coverage, rather than direct outreach for links alone. The links tend to be higher authority and come with brand benefits.
How does it help with AI search?
AI models favour brands that are widely mentioned and cited by trusted sources. Earning credible coverage makes you more likely to be recommended in AI answers, not just Google.
How do you come up with newsworthy stories?
We look for angles journalists actually want: original data, expert commentary, timely reactions and human stories tied to your business. The goal is coverage earned on merit, which is what produces links that genuinely move rankings.
How much does digital PR cost?
It depends on the scale and ambition of the campaign, which we scope in a strategy call. Work runs on a 90-day minimum then month to month, and we report on the coverage and links earned so you can see the value.
How is this different from traditional PR?
Traditional PR chases brand awareness. Digital PR is built to also earn the authoritative backlinks and citations that lift your Google rankings and AI visibility, so you get marketing and SEO value from the same coverage.
Loved by Australian businesses.
This company has been doing an exceptional job promoting my luxury home building company. Their consultants mapped out and implemented an SEO, Google Ads and Facebook Ads strategy that was truly amazing and I hadn't seen before.
Absolutely amazing marketing agency. Jason and Nach went above and beyond to help grow my business. Their communication, creativity and professionalism were outstanding from start to finish, and they truly care about getting results.
Working with Jason and the team at Online Road has been an absolute game changer for us. They're genuinely involved, always keeping us updated, and constantly looking for ways to improve our results.
Very knowledgeable team of digital marketing experts. They helped me grow my e-commerce business significantly. I would definitely recommend Online Road to anyone looking to take their business to new heights.
I approached Online Road when my website wasn't taking off. Within two weeks of bringing them onboard, my sales rapidly multiplied and my social media presence grew.
Jason and his team have done wonders for my growing company and helped take it to the next level. We've been with other agencies before and they can't compare. We'll be with Online Road for many years to come.
Online Road did a great job fixing and improving our website and boosting our SEO. The site performs much better and we're getting more enquiries through online traffic. Great communication and an easy team to work with.
Online Road have been our digital marketing performance partners for three years. They deliver positive results with a responsive account manager who is prompt and transparent throughout the process.
We've trusted Online Road with our digital marketing for years and they haven't let us down. From SEO to Google and Meta Ads, they know their stuff, and our leads have grown.
Jason and his team have been doing my SEO for years. Consistent, easy to deal with, and they deliver value for money.
Our business has now been working with Online Road for nearly five years. We've come a long way and, thanks to the team, we've been able to smash many goals.
We've been working with Online Road for two years and the results speak for themselves. They handle our SEO and website, and we've seen a real difference in leads and online visibility. Responsive, knowledgeable, and they actually get what our business needs.
Professional team that helped clients find my plumbing business locally. The best SEO services by far.
Blown away by the level of expertise the team has. They were so great at targeting our ads to our ideal client. We have an abundance of leads flowing to us on a consistent basis, and that is gold for us.
Best SEO agency in Sydney. They helped us scale and grow our cleaning businesses across Australia in just 3 to 4 months. They also do Google Ads, Facebook and Instagram Ads, and web design.
Excellent marketing company. These guys are very switched on and understood all of the challenges I face daily in the food wholesale industry.
Online Road deeply understood the complex technical issues when undertaking SEO. From the moment I passed my website to their team, the growth results have been exceptional. Definitely recommend!
Jason helped me develop a clear strategy and direction for my online presence. His guidance has pointed me in the right direction, and I have no hesitation in recommending Online Road.
I've been dealing with Jason and the team for over three years now and have had nothing but a pleasant experience. Lots of patience and courtesy dealing with busy clients, and always respectful.
The team were very professional in crafting and managing my social media ad campaigns on Facebook and Instagram. They took the headache out of doing it myself so I could focus on other areas of my business.
Super professional. They work with you to get the most out of the campaign. The team is dedicated to results, and that's what makes the difference.
After a terrible experience with another marketing company, my confidence has been reinstated with Jason and the Online Road team. Highly recommend to anyone looking to expand their online presence.
Ready to grow with seo?
Book a free strategy call and let's map the fastest path to more leads and sales.
Book a free strategy call