Google Shopping ads that sell your products.
Put your products, prices and images right in front of shoppers ready to buy. We optimise your feed and campaigns so Shopping becomes a reliable revenue driver.
Shopping ads are often the first thing a shopper sees, showing your product, price and image before they've even clicked. For eCommerce, they're some of the highest-converting ads there are.
The secret is the product feed. We optimise your feed, structure your campaigns and manage bids so the right products show for the right searches, at a profit.
In Shopping, your product feed is the campaign. Titles, images, attributes and data quality decide which searches you show for and how you convert, so most of our optimisation goes into the feed itself, where the biggest and most durable gains are made.
What's included
Product feed optimisation
Clean, optimised feeds so your products show for the right searches.
Campaign structure
Smart structuring to control spend and prioritise your best-margin products.
Bid management
Ongoing bid optimisation to maximise return on ad spend.
Merchant Center setup
Proper setup and troubleshooting so nothing gets disapproved.
Google Shopping FAQ
Do I need Google Shopping if I sell products?
Almost certainly. Shopping ads are one of the most effective channels for eCommerce, putting your products in front of high-intent shoppers with price and image up front. Most stores should run them.
Why do my products keep getting disapproved?
Usually feed or Merchant Center issues, from data errors to policy problems. We diagnose and fix these so your products stay live and selling.
What is a product feed and why does it matter so much?
Your feed is the file of product data Google uses to match you to searches and display your price and image. Optimising titles, attributes and structure in the feed is the single biggest lever for Shopping performance, more than bids alone.
How much does Google Shopping management cost?
You set the ad spend in your own account, and our management fee is agreed after a free strategy call, on a 90-day minimum then month to month. We manage bids and feed to maximise your return on ad spend.
Can I run Shopping and Search ads together?
Yes, and most stores should. Shopping captures visual, product-level searches while Search covers broader and branded terms. Running both lets you own more of the results page for the keywords that drive sales.
Loved by Australian businesses.
This company has been doing an exceptional job promoting my luxury home building company. Their consultants mapped out and implemented an SEO, Google Ads and Facebook Ads strategy that was truly amazing and I hadn't seen before.
Absolutely amazing marketing agency. Jason and Nach went above and beyond to help grow my business. Their communication, creativity and professionalism were outstanding from start to finish, and they truly care about getting results.
Working with Jason and the team at Online Road has been an absolute game changer for us. They're genuinely involved, always keeping us updated, and constantly looking for ways to improve our results.
Very knowledgeable team of digital marketing experts. They helped me grow my e-commerce business significantly. I would definitely recommend Online Road to anyone looking to take their business to new heights.
I approached Online Road when my website wasn't taking off. Within two weeks of bringing them onboard, my sales rapidly multiplied and my social media presence grew.
Jason and his team have done wonders for my growing company and helped take it to the next level. We've been with other agencies before and they can't compare. We'll be with Online Road for many years to come.
Online Road did a great job fixing and improving our website and boosting our SEO. The site performs much better and we're getting more enquiries through online traffic. Great communication and an easy team to work with.
Online Road have been our digital marketing performance partners for three years. They deliver positive results with a responsive account manager who is prompt and transparent throughout the process.
We've trusted Online Road with our digital marketing for years and they haven't let us down. From SEO to Google and Meta Ads, they know their stuff, and our leads have grown.
Jason and his team have been doing my SEO for years. Consistent, easy to deal with, and they deliver value for money.
Our business has now been working with Online Road for nearly five years. We've come a long way and, thanks to the team, we've been able to smash many goals.
We've been working with Online Road for two years and the results speak for themselves. They handle our SEO and website, and we've seen a real difference in leads and online visibility. Responsive, knowledgeable, and they actually get what our business needs.
Professional team that helped clients find my plumbing business locally. The best SEO services by far.
Blown away by the level of expertise the team has. They were so great at targeting our ads to our ideal client. We have an abundance of leads flowing to us on a consistent basis, and that is gold for us.
Best SEO agency in Sydney. They helped us scale and grow our cleaning businesses across Australia in just 3 to 4 months. They also do Google Ads, Facebook and Instagram Ads, and web design.
Excellent marketing company. These guys are very switched on and understood all of the challenges I face daily in the food wholesale industry.
Online Road deeply understood the complex technical issues when undertaking SEO. From the moment I passed my website to their team, the growth results have been exceptional. Definitely recommend!
Jason helped me develop a clear strategy and direction for my online presence. His guidance has pointed me in the right direction, and I have no hesitation in recommending Online Road.
I've been dealing with Jason and the team for over three years now and have had nothing but a pleasant experience. Lots of patience and courtesy dealing with busy clients, and always respectful.
The team were very professional in crafting and managing my social media ad campaigns on Facebook and Instagram. They took the headache out of doing it myself so I could focus on other areas of my business.
Super professional. They work with you to get the most out of the campaign. The team is dedicated to results, and that's what makes the difference.
After a terrible experience with another marketing company, my confidence has been reinstated with Jason and the Online Road team. Highly recommend to anyone looking to expand their online presence.
Ready to grow with google ads?
Book a free strategy call and let's map the fastest path to more leads and sales.
Book a free strategy call