Google Ads & PPC

Google Ads that turn clicks into customers.

As a certified Google Premier Partner, we run Search, Shopping, Performance Max and Display campaigns that put you in front of buyers at the moment they're searching, and turn that traffic into real leads and sales. Your ad spend always stays in your own account.

Free Google Ads proposal

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Google Premier Partner
Meta Business Partner
Google Premier Partner · 250+ businesses scaled
Why Google Ads

Instant traffic from people ready to buy.

SEO builds over time. Google Ads works today. When someone searches for what you sell, we put you at the top of the results and only pay when they click. Done right, it's the fastest way to a predictable flow of leads.

Get your free Google Ads plan
  • Get in front of buyers at the exact moment they're searching
  • Turn ad clicks into calls, bookings and sales, not just traffic
  • Know your numbers, every dollar in and every lead out
  • Scale what works and cut what doesn't, fast
What's included

Everything a profitable account needs.

From tracking to daily optimisation, we manage the full account so every dollar works harder.

Conversion tracking setup

We track every call, form and sale properly first, so we optimise to real revenue, not vanity clicks.

Keyword & audience research

The exact high-intent keywords and audiences worth paying for, with negatives to stop wasted spend.

Custom ad builds

Search, Performance Max, Shopping and Display campaigns built and structured to win the right clicks.

Ad copy & creative

Compelling ad copy and assets written to earn the click and pre-qualify the visitor before they land.

Daily optimisation

Bids, budgets, keywords and placements refined daily, so your spend keeps getting more efficient.

Landing page alignment

We make sure where the click lands actually converts, because great ads to a weak page waste money.

Google Ads specialisms

Every campaign type, managed in-house.

Explore the Google Ads service that fits your goals.

How our Google Ads work

Built to spend smarter, not more.

01

Audit & tracking

We audit your account, install proper conversion tracking and find where budget is leaking.

02

Strategy & build

We build the right campaign structure, keywords, audiences and ad copy around your best-margin goals.

03

Launch & optimise daily

Campaigns go live and we optimise every day, cutting waste and pushing budget to what converts.

04

Scale & report

As the numbers prove out, we scale profitably, with transparent monthly reporting on leads and cost per result.

Google Premier Partner

A certified Google Partner in your corner.

As a 2026 Google Premier Partner, we get direct support, beta features and account reviews straight from Google, benefits that flow to your campaigns. Combined with our certifications across Meta, TikTok, LinkedIn, Semrush and Shopify, you get a team the platforms themselves back.

  • Google Ads Premier Partner
  • Meta Business Partner
  • TikTok Ads Marketing Partner
  • LinkedIn Ads Marketing Partner
  • Semrush Certified Agency
  • Shopify Solutions Partner
  • WordPress Development Partner
  • Cloudways Hosting Partner
  • Pinterest Ads Partner
What clients say

Loved by Australian businesses.

Verified reviews 68 reviews · Google & Bark
Bark
This company has been doing an exceptional job promoting my luxury home building company. Their consultants mapped out and implemented an SEO, Google Ads and Facebook Ads strategy that was truly amazing and I hadn't seen before.
Ben Luxury home builder
Absolutely amazing marketing agency. Jason and Nach went above and beyond to help grow my business. Their communication, creativity and professionalism were outstanding from start to finish, and they truly care about getting results.
Elite IV Infusion Elite IV Infusion
Working with Jason and the team at Online Road has been an absolute game changer for us. They're genuinely involved, always keeping us updated, and constantly looking for ways to improve our results.
Pierre Germani Verified client
Bark
Very knowledgeable team of digital marketing experts. They helped me grow my e-commerce business significantly. I would definitely recommend Online Road to anyone looking to take their business to new heights.
Alexa eCommerce business
I approached Online Road when my website wasn't taking off. Within two weeks of bringing them onboard, my sales rapidly multiplied and my social media presence grew.
Furniture Forum Furniture Forum
Jason and his team have done wonders for my growing company and helped take it to the next level. We've been with other agencies before and they can't compare. We'll be with Online Road for many years to come.
Chris Nunes Verified client
Online Road did a great job fixing and improving our website and boosting our SEO. The site performs much better and we're getting more enquiries through online traffic. Great communication and an easy team to work with.
Aaron Saunders Your Plant Doctor
Bark
Online Road have been our digital marketing performance partners for three years. They deliver positive results with a responsive account manager who is prompt and transparent throughout the process.
Jessica Solapi Verified client
We've trusted Online Road with our digital marketing for years and they haven't let us down. From SEO to Google and Meta Ads, they know their stuff, and our leads have grown.
Shashikant Pandey Verified client
Jason and his team have been doing my SEO for years. Consistent, easy to deal with, and they deliver value for money.
Paul Falvey Verified client
Bark
Our business has now been working with Online Road for nearly five years. We've come a long way and, thanks to the team, we've been able to smash many goals.
Jake Vafem Verified client
We've been working with Online Road for two years and the results speak for themselves. They handle our SEO and website, and we've seen a real difference in leads and online visibility. Responsive, knowledgeable, and they actually get what our business needs.
Crazy Tools AI Crazy Tools AI
Bark
Professional team that helped clients find my plumbing business locally. The best SEO services by far.
Izmael Plumbing business
Blown away by the level of expertise the team has. They were so great at targeting our ads to our ideal client. We have an abundance of leads flowing to us on a consistent basis, and that is gold for us.
Tori Page Verified client
Best SEO agency in Sydney. They helped us scale and grow our cleaning businesses across Australia in just 3 to 4 months. They also do Google Ads, Facebook and Instagram Ads, and web design.
Landmark Cleaning Landmark Cleaning
Bark
Excellent marketing company. These guys are very switched on and understood all of the challenges I face daily in the food wholesale industry.
Glen Giacomo Food wholesale
Bark
Online Road deeply understood the complex technical issues when undertaking SEO. From the moment I passed my website to their team, the growth results have been exceptional. Definitely recommend!
Tom Wakefield Verified client
Jason helped me develop a clear strategy and direction for my online presence. His guidance has pointed me in the right direction, and I have no hesitation in recommending Online Road.
Craig Ryan Craig Ryan Buyers Agency
I've been dealing with Jason and the team for over three years now and have had nothing but a pleasant experience. Lots of patience and courtesy dealing with busy clients, and always respectful.
Moayad Khateib Verified client
Bark
The team were very professional in crafting and managing my social media ad campaigns on Facebook and Instagram. They took the headache out of doing it myself so I could focus on other areas of my business.
Stephanie Fora Verified client
Super professional. They work with you to get the most out of the campaign. The team is dedicated to results, and that's what makes the difference.
Ivan Vantagiato Verified client
After a terrible experience with another marketing company, my confidence has been reinstated with Jason and the Online Road team. Highly recommend to anyone looking to expand their online presence.
Anthony Verified client
Google Ads FAQ

Google Ads questions, answered.

How much do Google Ads cost?

You control your ad budget, and it sits in your own Google Ads account, so you always own it. On top of that, we charge a management fee for building and optimising your campaigns. We ask for a 90-day minimum so the account has time to perform, then it's month to month. We'll recommend a realistic budget on your free strategy call.

How much should I spend on Google Ads?

It depends on your industry, competition and goals. We'd rather start with a budget that lets us gather clean data, prove a positive return, then scale, than blow through spend guessing. On the strategy call we'll map a starting budget based on your margins and targets.

Do I own my Google Ads account?

Yes, always. Your ad spend sits in your own account under your name, so if we ever part ways, your account, data and history stay with you. That's not the case with every agency.

Are Google Ads better than SEO?

They do different jobs. Google Ads buys you traffic instantly and stops when you pause spend. SEO takes longer but builds a lasting asset. The best results come from running both together, and we manage both in-house.

How soon do Google Ads start working?

You can get clicks and leads on day one, but the first few weeks are about gathering data and optimising. Most accounts hit a strong, stable performance from around 4 to 8 weeks as we cut waste and double down on what converts.

What's included in your Google Ads management?

Conversion tracking, keyword and audience research, custom ad builds across Search, Performance Max, Shopping and Display, ad copy, daily optimisation, landing-page guidance, and transparent monthly reporting, with a dedicated account manager. All in-house.

Ready for leads that show up tomorrow?

Book a free strategy call and we'll map a Google Ads plan built around your best-margin goals.

Book a free strategy call
Call now Book Strategy Session