Furniture Forum
Modern furniture · eCommerce
01 The challenge
Furniture Forum is a leading online retailer of modern furniture. Despite strong website traffic, they were battling high cart abandonment and tough competition, with too many visitors leaving before they bought and key search terms out of reach.
02 Our approach
We built a comprehensive strategy across three fronts: SEO, Google Ads and social advertising. On the SEO side, we optimised the site for high-intent keywords like 'modern furniture online', refined on-page content, improved the site's structure and built quality backlinks to grow organic visibility.
Alongside that, we rebuilt and streamlined the checkout experience to remove the friction causing abandonment, and ran paid campaigns to put their best products in front of ready-to-buy shoppers.
03 The results
Other businesses we've grown.
A newly established building-materials supplier taken from unknown to strong market presence, reaching buyers searching for steel mesh and concreting supplies.
A national campaign that put premium golfing gear in front of the right buyers, delivering 10x monthly revenue in the first month and #1 organic rankings.
A multi-channel strategy that moved Horizon from one-off residential jobs to stable, high-value commercial contracts.