ATEX Supplies Case Study
How We Elevated The Market Presence of a Building & Waterproofing Products Suppliers
- 1345+ Phone Calls Received
- 874+ Form Submissions
- 250+ Daily Website Users
- 135% Increase in Paid Traffic
Introducing the case study of ATEX Supplies, a leading provider of construction and waterproofing materials in Sydney. This case study showcases the transformative power of digital marketing in driving business success and enhancing market presence.
Building & Waterproofing Products Supplier
Meet the Business
Atex supplies is an Australian-owned and family operated business. They are located in Western Sydney and distribute their goods Sydney wide for all builders in the industry. After determining that there was an urgent need for a supplier of decorative concrete, waterproofing and building supplies. Atex supplies was created, hoping to assist all workers in the construction industry.
Challenge:
- Recent establishment
- Lack of visibility among target audiences.
- Absence of digital marketing strategy
ATEX Supplies is a provider of high-quality building materials at competitive prices. In being newly established; the company wasn’t known to audiences. Additionally, the absence of effective digital marketing strategies such as SEO and Google Ads further hindered the company’s efforts to reach potential customers.
Strategy:
- Customised digital marketing solution for ATEX Supplies
- Emphasising on Google Ads and SEO campaigns
- Objective to enhance visibility and boost local sales
In response, Online Road developed a tailored digital marketing solution that focused on Google Ads, and SEO campaigns to increase their visibility and drive more local sales. We promoted ATEX Supplies’ as the go-to destination for building materials in Sydney.
Results
- Increased visibility and local sales for ATEX Supplies
- Enhanced brand recognition and customer engagement
- Solidified ATEX Supplies’ presence as a premier destination for building materials in Sydney
Through Online Road’s tailored digital marketing solution, ATEX Supplies experienced a notable increase in visibility and local sales. The implementation of targeted Google Ads and SEO campaigns effectively positioned ATEX Supplies as the leading destination for building materials in Sydney. This resulted in heightened brand recognition and enhanced customer engagement, driving significant growth and solidifying ATEX Supplies’ presence in the construction materials market.
Building Material Supplier in Australia
Ranked 1st for the keyword “waterproofing and building supplies Sydney”
By conducting thorough keyword analysis, optimising website content, and implementing targeted link-building tactics, we propelled ATEX Supplies to the forefront of search engine results, securing the 1st position. This strategic manoeuver not only heightened online visibility but also attracted valuable leads.
ATEX Supplies Marketing Statistics
Results Achieved
Through our strategies, the business was seen by people interested in purchasing building materials nearby, resulting in a 340% increase in visitors online through map listings, 257% increase in organic traffic, and boost in-store foot-traffic purchases at the store location by 250%.
By leveraging a combination of SEO, targeted advertising, and user-centric website optimisation, Online Road has consistently driven tangible results, enhancing visibility, attracting high-value leads, and fostering business growth across various industries.
FAQs
Frequently Asked Questions
Find answers to the most common questions about our services, process, and how we can help your business grow.
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Digital marketing encompasses a wide range of strategies designed to promote businesses online and drive measurable results. At Online Road, we specialise in key services including Search Engine Optimisation (SEO) to improve website rankings through keyword research, on-page and off-page optimisation, and technical audits. Our Google Ads (Pay-Per-Click Advertising) campaigns focus on targeted keyword strategies and ad management across Google Search, Display Network, and YouTube to maximise ROI. We also provide Social Media Marketing, creating and managing organic and paid campaigns on platforms like Facebook, Instagram, and LinkedIn to build brand presence and engage audiences. Additionally, our Google My Business (GMB) Optimisation ensures your business stands out in local search results with accurate listings and effective profile management.
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