Global Explorers Early Learning
Early learning centre · Brookvale
01 The challenge
Global Explorers Early Learning needed more enquiries and enrolments for their playgroup sessions in Brookvale. With limited online visibility, the centre wasn't reliably reaching the local parents who were actively searching for childcare and early learning in the area.
02 Our approach
We built a combined SEO, Google Ads, Meta Ads and social media strategy aimed at putting Global Explorers in front of parents at the exact moment they were searching for care.
On SEO, we targeted high-intent local searches like 'childcare in Brookvale' and 'early learning in Brookvale', backed by Google Ads to capture parents ready to enquire. Meta Ads and ongoing social media management built local awareness and trust, turning followers and page visitors into genuine playgroup enquiries.
Every channel was tracked back to real enquiries, not just clicks and impressions, so budget kept moving toward what was actually filling playgroup sessions.
03 The results
“Online Road is developing a spot-on and comprehensive campaign for Global Explorers that helps us get known by local families. Our number of enquiries and tours is consistent now, and prospective parents have a good understanding of our service when they enquire. The team really seem to master the twists and turns of digital marketing, they are easy to communicate with and very responsive to feedback.”
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