Case Study

How Online Road Transformed Pierre Diamonds’ Digital Presence, Driving Both Online and In-Store Sales.

Discover the inspiring case study of Pierre Diamonds, a leading online diamond store dedicated to offering timeless engagement rings and exceptional customer experiences. Partnering with Online Road, Pierre Diamonds embarked on a digital growth journey to strengthen their online presence, boost in-store purchases, and engage customers through SEO, Google Ads, and Meta Ads.

Pierre Diamonds Online Diamond Store
Pierre Diamonds Online Diamond Store Sydney
Pierre Diamonds Online Diamond Store Australia

Meet the Business

Pierre Diamonds is a premium jewellery retailer led by chief curator Pierre Germani, who brings decades of expertise in sourcing diamonds worldwide and creating custom jewellery pieces. The company is committed to assisting customers in choosing the ideal diamond or piece of jewellery that perfectly suits their needs, with Pierre’s extraordinary attention to detail and expertise. As an official partner of Miss World Australia, Pierre Diamonds has established itself as a trusted name in fine jewellery.

Through meticulous keyword research, content optimisation, and strategic link-building initiatives, we enhanced Pierre Diamonds’ online presence to align seamlessly with the search intent of customers searching for engagement rings and fine jewellery.

Pierre Diamonds Marketing Statistics

Results Achieved

Working with Online Road has been a game-changer for Pierre Diamonds. Their team has handled our SEO, Google Ads, and Meta Ads with a level of expertise that has significantly grown both our online diamond store and in-store purchases. We’ve seen a strong increase in visibility, quality traffic, and sales conversions, both online and in person.

Pierre Germani

Owner, Pierre Diamonds