The Top TikTok Influencers in Australia: The 2026 List and What Brands Can Learn
TikTok’s biggest Australian creators have changed a lot since we first published this list in 2022. News explainers, food reviewers, a mind reader and gamers now sit alongside the dance creators who dominated the early years.
Below is the current top of the table, based on Heepsy’s ranking of Australian TikTok creators dated 1 November 2026, followed by what these creators teach businesses about marketing on TikTok.
Who are the top TikTok influencers in Australia right now?
Follower counts are as Heepsy reported them on 1 November 2026, rounded. They move every day, so treat them as a snapshot. We have left out two accounts in Heepsy’s top ten whose profiles point to a home base outside Australia.
| Rank | Creator | Handle | Followers | Known for |
|---|---|---|---|---|
| 1 | Sarah Magusara | @sarahmagusara | 17.9M | Dance, fitness and brand collaborations |
| 2 | Hannah Balanay | @hannahkaye.b | 17.6M | Dance and tutorials, based in Perth |
| 3 | Dylan Page | @dylan.page | 17.5M | Short news explainers |
| 4 | JoelBergs | @joelbergs | 11.4M | Comedy |
| 5 | LazarBeam | @lazarbeam | 10.8M | Gaming and comedy |
| 6 | Mully | @mully | 10.8M | Memes and pop culture |
| 7 | TOM | @tom | 9.8M | Sydney food reviews |
| 8 | Ash Magic | @ashmagic | 9.6M | Mind reading and magic |
Sarah Magusara
Sarah has been one of Australia’s biggest TikTokers since the platform’s early days, and in November 2026 she sits at the top of Heepsy’s list. Her content mixes upbeat dance with fitness, and her recent hashtags show ongoing partnerships with fitness and supplement brands, always marked with #ad.
Hannah Balanay
The Perth-based dancer topped our original 2022 list and remains a close second today. Dance tutorials and trend routines are still the core of her channel, which shows how a consistent format can hold an audience for years.
Dylan Page
Dylan Page is the clearest sign of how TikTok has changed. He built one of the country’s largest audiences by explaining the news in short, direct videos. It proves that useful information, not just entertainment, can win big on the platform.
JoelBergs, LazarBeam and Mully
These three come from comedy, gaming and meme culture. LazarBeam and Mully both built large YouTube audiences before TikTok, which shows how creators move their fans across platforms.
TOM and Ash Magic
TOM reviews food around Sydney, a niche that sends viewers straight to real businesses. Ash Magic’s mind-reading videos are a reminder that a distinctive skill, shown in under a minute, travels further than polished production.
What changed since our 2022 list?
Our original list featured Hannah Balanay, Sarah Magusara, Caleb Finn, the Rybka Twins and Mocha the Pomeranian. Hannah and Sarah are still at the top. Caleb Finn, the Rybka Twins and Mocha remain well known, but none of them is in Heepsy’s current top ten. The shift tells a wider story: the top of Australian TikTok has broadened from dance and lip-sync to news, food, comedy and niche skills.
What can brands learn from Australia’s top TikTokers?
You don’t need 17 million followers to use TikTok well. The patterns behind these accounts apply to any business:
- Pick one recognisable format and repeat it. A news recap, a food review or a magic trick: viewers know what they will get, so they follow.
- Lead with the payoff. The opening second has to earn the next ten. Show the result, the answer or the reaction first.
- Be useful or be entertaining, ideally both. Dylan Page and TOM succeed because viewers learn something they can act on.
- Disclose partnerships clearly. The biggest creators label paid posts with #ad. Australian Consumer Law and the advertising industry’s AANA Code of Ethics expect advertising to be clearly identifiable, and audiences trust creators who are upfront.
- Think local. A food reviewer’s audience is concentrated where the restaurants are. For a local business, a creator with 20,000 engaged followers in your city can outperform a national star.
Should your business work with TikTok influencers?
For most Australian small and medium businesses, the answer is “yes, but start small”. A practical approach:
- Shortlist local micro-creators whose audience matches your customers. Check their comments, not just their follower count.
- Brief the outcome, not the script. Creators know what works on their channel. Give them the message and the call to action, then let them make it native.
- Boost the winners as ads. TikTok lets brands run a creator’s post as an ad with their permission (Spark Ads), so the best-performing post can reach a targeted audience.
- Track real results. Use a unique landing page, code or offer for each creator so you can see which partnership actually drives enquiries and sales.
If you would rather have a team plan and run this for you, our TikTok ads management covers creator-led campaigns, Spark Ads and tracking. It sits alongside our wider social and Meta ads service. For budgeting, see how much a small business should spend on social ads.
