Google Ads for trades that turns urgent searches into booked jobs.
We put your trade business in front of customers at the exact moment they search, and turn those high-intent clicks into booked jobs.
More booked jobs, fast.
Run in-house by specialists and measured to the numbers a trade actually cares about: more enquiries, quotes and won work.
Get your free growth plan- Show up top for 'electrician near me' and high-intent searches
- Generate booked jobs within days of going live
- Target only the areas and customers worth your spend
- Know your exact cost per lead and cost per job
Everything a trade business needs from Google Ads.
One Google Ads plan built around how customers actually search and choose. Delivered in-house, never outsourced.
High-intent search ads
Campaigns targeting the exact 'electrician near me' and buying searches that lead to booked jobs.
Local & radius targeting
Ads shown only in the areas you want customers from, so budget is never wasted.
Negative keywords & filtering
We filter out DIY, jobs and time-wasters so you pay for genuine booked jobs.
Landing pages that convert
Fast, focused landing pages built to turn ad clicks into booked jobs.
Call tracking & lead scoring
Every call and form tracked and scored, so we optimise toward real booked jobs.
Transparent reporting
Clear reporting on spend, cost per lead and cost per job, with ad spend in your own account.
Results we've delivered.
Real Australian businesses grown with the same in-house team and process we'd run for you.
A multi-channel strategy that moved Horizon from one-off residential jobs to stable, high-value commercial contracts.
A digital transformation for a skip-bin and waste-management business, driving a step-change in organic visibility and enquiries.
Targeted local SEO and Google Ads brought a steady stream of new patients to a local dental clinic.
A clear process, built to deliver.
Strategy & setup
We research your best services and margins and build the campaign structure and tracking.
Launch & landing pages
We launch tightly targeted campaigns pointed at conversion-focused landing pages.
Optimise for cost per job
We cut wasted spend, refine keywords and bids, and push budget toward what converts.
Scale profitably
Once the numbers work, we scale the winning campaigns and areas, transparently.
Google Ads works best alongside the rest.
The best results come when your channels pull together. Explore the other ways we grow trades, or see it all in one plan.
- SEO for TradesRank on Google for 'electrician near me' and win more booked jobs.
- Meta & Social Ads for TradesShowcase your services on social and generate demand.
- AI Search & GEO for TradesGet recommended in ChatGPT, Gemini and Perplexity.
- Web Design for TradesA fast, credible website that turns visitors into booked jobs.
- Marketing for TradesEvery channel, one plan and one team
Also see our Google Ads services and Google Ads in Sydney.
Backed by the industry's best platforms and certifications.
We run your campaigns on enterprise tools like Semrush alongside Google's own suite, as a certified Google and Meta Premier Partner. Accurate data, verified best practice, and specialists working on your trades growth.
Loved by Australian businesses.
This company has been doing an exceptional job promoting my luxury home building company. Their consultants mapped out and implemented an SEO, Google Ads and Facebook Ads strategy that was truly amazing and I hadn't seen before.
Absolutely amazing marketing agency. Jason and Nach went above and beyond to help grow my business. Their communication, creativity and professionalism were outstanding from start to finish, and they truly care about getting results.
Working with Jason and the team at Online Road has been an absolute game changer for us. They're genuinely involved, always keeping us updated, and constantly looking for ways to improve our results.
Very knowledgeable team of digital marketing experts. They helped me grow my e-commerce business significantly. I would definitely recommend Online Road to anyone looking to take their business to new heights.
I approached Online Road when my website wasn't taking off. Within two weeks of bringing them onboard, my sales rapidly multiplied and my social media presence grew.
Jason and his team have done wonders for my growing company and helped take it to the next level. We've been with other agencies before and they can't compare. We'll be with Online Road for many years to come.
Online Road did a great job fixing and improving our website and boosting our SEO. The site performs much better and we're getting more enquiries through online traffic. Great communication and an easy team to work with.
Online Road have been our digital marketing performance partners for three years. They deliver positive results with a responsive account manager who is prompt and transparent throughout the process.
We've trusted Online Road with our digital marketing for years and they haven't let us down. From SEO to Google and Meta Ads, they know their stuff, and our leads have grown.
Jason and his team have been doing my SEO for years. Consistent, easy to deal with, and they deliver value for money.
Our business has now been working with Online Road for nearly five years. We've come a long way and, thanks to the team, we've been able to smash many goals.
We've been working with Online Road for two years and the results speak for themselves. They handle our SEO and website, and we've seen a real difference in leads and online visibility. Responsive, knowledgeable, and they actually get what our business needs.
Professional team that helped clients find my plumbing business locally. The best SEO services by far.
Blown away by the level of expertise the team has. They were so great at targeting our ads to our ideal client. We have an abundance of leads flowing to us on a consistent basis, and that is gold for us.
Best SEO agency in Sydney. They helped us scale and grow our cleaning businesses across Australia in just 3 to 4 months. They also do Google Ads, Facebook and Instagram Ads, and web design.
Excellent marketing company. These guys are very switched on and understood all of the challenges I face daily in the food wholesale industry.
Online Road deeply understood the complex technical issues when undertaking SEO. From the moment I passed my website to their team, the growth results have been exceptional. Definitely recommend!
Jason helped me develop a clear strategy and direction for my online presence. His guidance has pointed me in the right direction, and I have no hesitation in recommending Online Road.
I've been dealing with Jason and the team for over three years now and have had nothing but a pleasant experience. Lots of patience and courtesy dealing with busy clients, and always respectful.
The team were very professional in crafting and managing my social media ad campaigns on Facebook and Instagram. They took the headache out of doing it myself so I could focus on other areas of my business.
Super professional. They work with you to get the most out of the campaign. The team is dedicated to results, and that's what makes the difference.
After a terrible experience with another marketing company, my confidence has been reinstated with Jason and the Online Road team. Highly recommend to anyone looking to expand their online presence.
Google Ads for Trades, answered.
Do Google Ads work for trade businesses?
Yes. Google Ads is one of the fastest ways to generate booked jobs, because you appear the moment someone searches. The key is tight targeting, strong landing pages and filtering out low-quality clicks, which is exactly what we manage.
How much do Google Ads cost for trade businesses?
You control the ad spend, which stays in your own account. Our management fee is set after a free strategy call, on a 90-day minimum then month to month. We focus on lowering your cost per job, not just spending more.
How quickly will Google Ads bring in booked jobs?
Campaigns can generate booked jobs within days of launching. The first few weeks gather data and cut waste, after which cost per lead usually improves steadily.
How do you stop wasting budget on the wrong clicks?
We use tight keyword targeting, extensive negative keywords, location and schedule controls, and call and lead tracking, so budget goes to real booked jobs in the areas you want.
Ready to grow your trade business?
Book a free strategy call and we'll show you exactly where the growth is hiding.
Book a free strategy call