
Case Study
How We Grew Luxury Yacht Hire Business
Discover how All Occasion Cruises addressed seasonal demand fluctuations and sustained success with Online Road’s digital transformation. This case study showcases how strategic digital marketing, including SEO and Google Ads, transformed All Occasion Cruises’ online presence, leading to sustained success and consistent bookings.



The Solutions:
- SEO
- Google Ads
- Google My Business
- Facebook & Instagram Ads
- Social Media Management
Meet the Business
All Occasion Cruises is the ultimate destination for Sydney Harbour’s most luxe charters. With their exceptional services and stunning vessels, they offer an unparalleled experience on the water. From the breathtaking views to the impeccable service, All Occasion Cruises is the best place to create unforgettable memories and celebrate in style.
Challenge:
- Not enough event bookings
- Seasonal demand and fluctucations
- not a user-friendly website interface
All Occasion Cruises is Sydney’s leading luxury boat hire company, known for providing premium cruises with the versatility to host large scale events including; weddings, corporate events and school formals. The goal was to achieve a consistent level of events bookings to address seasonal demand fluctuations in the industry and reduce down-time along with a new website design and development to provide a seamless user interface to the website visitors.




Strategy:
- Enhanced online presence with website reconstruction
- Implemented measures to attract high-value clients
- Developed ROI-focused digital marketing strategy
- Ensured website ranked on first page of Google for relevant terms
Online Road improved their online presence, by re-building and modernising the website in addition to developing a ROI focused digital marketing strategy that included SEO and Google Ads. We implemented measures to attract high-value clients by ensuring that the website was positioned on the first page of Google search results for relevant terms.
Results:
- Ranked 1st for the keyword “luxury boat hire in sydney”
- Top Position for “boat hire in Sydney Harbour”
- Targeted Ads to upcoming birthdays, weddings, School Formals, & Graduation
Online Road’s tailored digital transformation for All Occasion Cruises yielded impressive results, catapulting the company to new heights of success. Through website reconstruction and development, along with an ROI-focused digital marketing strategy incorporating SEO and Google Ads, All Occasion Cruises experienced a significant increase in bookings.


Ranked 1st for the keyword “corporate function cruises Sydney”
This achievement underscores the effectiveness of Online Road’s tailored approach in enhancing the company’s online visibility and attracting high-value clientele. Securing such a prominent position in search engine rankings not only elevates All Occasion Cruises’ reputation within the corporate events sector but also solidifies its status as a premier choice for luxury boat hire in Sydney.


All Occasion Cruises Marketing Statistics
Results Achieved


This caused a drastic increase in organic traffic by 126% and a 90% increase in conversions; resulting in more event bookings and a significant increase in revenue.
This success story exemplifies the power of strategic digital marketing in driving business growth and solidifying All Occasion Cruises’ position as a leader in the luxury boat hire industry.
“Online Road has been instrumental in helping us enhance our online visibility and drive more traffic to our luxury yacht hire business in Sydney. Their comprehensive approach to SEO and Google Ads has resulted in increased enquiries and bookings for our cruises.“


Rosie Elias
Owner, All Occasion Cruises