Why Content Marketing is Important?

Ever wondered what content marketing is and if it’s an integral part of marketing? Well, the answer is a resounding “yes”! The importance of content marketing in digital marketing correlates to its ability to increase both the volume and the quality of traffic to your website.

According to statistics, content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold boost in website traffic. Believe it or not; content is one of the strongest pillars in creating awareness and generating quality leads which maintains healthy sales expansion. Let’s dive in and take a closer look, starting with the definition.

What is Content Marketing?

What is Content Marketing? | New Online Road Blog

Content marketing is a marketing strategy that is used to attract, engage and retain an audience by creating and sharing relevant; articles, videos, blogs, podcasts, and other media. By distributing educational and valuable content, businesses can acquire a clearly defined audience. Whilst there are a bunch of important elements that come under the category of content marketing, it all boils down to the quality of your content.

Why is Content Marketing Important For Your Business?

Importance of Content Marketing Strategy | New Online Road

Nowadays, content marketing is too valuable for both consumers and brands to ever ignore. It helps in building your business’s reputation on online platforms. Viewers are served up with a range of content in forms such as; blog posts, videos, infographics, presentations, and social media posts. Consequently, it offers value in the form of content to the viewers and not only entices them but also builds trust for your brand.

Although, there are many reasons why content marketing is important for a business let’s take a look at some of the most important ones:

1. Supports your entire digital marketing strategy:
The most pivotal function of content marketing is that it supports and connects all the elements of your digital marketing strategy. It’s like a central hub with the supporting elements of your marketing plan being the spokes. With a well-thought content marketing strategy in place, each channel uses the marketing tactics you feel most suitable to achieve your marketing goals and sales revenue targets. For example, let’s say that you want to run a Google Ads campaign to attract more traffic to your website. Once visitors arrive at your website you need fresh and relevant content that will keep them there, and inspire them to return to your site again and again.

2. Improves your SEO Score:
As we all know, when a customer is searching for something; ​​search engines like Google crawl each and every piece of content on websites in order to determine which business website is most suitable according to the searcher’s intent. Therefore, strong content will generate more website traffic as the search engine has a clear idea of the purpose of the business. For all these years, Google’s constant algorithm updates have increasingly rewarded good quality content and have ranked more relevant websites higher on SERPs (search engine result pages), for that reason; as it is up to date. Statistics also show that business websites that consistently post new blog content have an average of 434% more pages indexed by search engines than those that don’t publish at all.

3. Content Marketing is Cost-Effective:
One of the most significant benefits of content marketing is its cost-effectiveness. Studies show that the cost of content marketing is 62% less than traditional marketing tactics, and it generates about 3 times as many leads. While content marketing is lucrative and highly effective for small businesses, it’s important to note that content marketing is time-intensive, and it can also take a while to see the visible results of your efforts. The key to substantial content ROI is creating a content marketing plan that really comprehends your target market, what they want to read, and where they want to consume this content.

4. Builds Trust with Your Website Visitors:

Content is like a bridge between your brand and your customers. Great content is a powerful source for building trust in a business. For a first time visitor, the website content is the only way a potential customer can gain knowledge about your business or services. A well-written and presentable piece(s) of content can give the website visitors a sense of belongingness and further can be the first step in building a positive brand reputation. In addition, consistency in publishing content across platforms can portray you as a business leader in front of the customers. Furthermore, publishing content through third-party publications or sharing your content with influencers can also help you further build trust within your target market.


In today’s competitive world it is essential to showcase your business as reliable and trustworthy and that comes from quality content. Therefore, your digital marketing strategy, and most importantly the quality of your content, will attract and convert new customers to your business.

Need help? Talk to the New Online Road team today about boosting your marketing objectives with a high performing SEO content strategy.