
Case Study
How we built a powerful online presence for an Online Pet Store
Explore how we’ve been working with Pet Purple to improve their online presence. By creating a strong SEO strategy, we’ve helped their website get more views and clicks over the past six months. With a focus on the right keywords and better content, Pet Purple is now easier to find in search results, attracting more pet owners in Australia. We’re continuing to work on raising their search rankings, increasing customer engagement, and helping their business grow.



The Solutions:
- SEO
- Google Ads
- Google My Business
- Facebook & Instagram Ads
Meet the Business
Pet Purple is an Australian online pet store that sells top-quality pet products like dog beds, cat beds, dog toys, cat toys, feed bowls, and pet accessories. The focus is on offering comfortable, durable, and stylish items for pets and their owners. They are dedicated to keeping customers happy with their service and always look for new ways to improve its range, making shopping for pet lovers easy and enjoyable.
Challenge:
- Increasing brand visibility in a highly competitive pet products industry.
- Driving traffic to the website while managing advertising costs effectively.
- Differentiating Pet Purple’s offerings from those of larger, well-established competitors.
- Encouraging repeat purchases and fostering customer loyalty in an online setting.
Pet Purple, a leading online pet store, aimed to enhance its online presence and grow sales throughout Australia. Despite offering a vast selection of premium pet products at competitive prices, the store faced several challenges in standing out in a crowded market.




Strategy:
- Designed a tailored digital growth plan for Pet Purple’s e-commerce platform.
- Launched precision-targeted ad campaigns through Google and social media channels.
- Optimised on-page and technical SEO to boost organic search rankings.
- Leveraged social media advertising to connect with pet lovers across Australia.
- Focused on reaching the ideal audience, considering customer interests, location, and buying behaviour.
We created a custom digital strategy for Pet Purple that included focused ad campaigns on Google and social media, as well as thorough SEO improvements. By understanding their target audience’s needs and preferences, we were able to connect Pet Purple with the right pet owners, enhancing both visibility and engagement.
Results:
- Over 200 visitors to the website every day.
- 165% increase in organic traffic.
- 105% increase in conversions.
- Generating over $5,000 in revenue per month.
Our customised digital marketing strategy delivered exceptional results for Pet Purple in its first month. By focusing on the right audience and optimising their online presence, we achieved significant improvements in key performance metrics. Website traffic grew steadily, with over 200 visitors per day, and organic traffic increased by an impressive 165%. This surge in visitors contributed to a 105% rise in conversions, resulting in a revenue increase from $0 to over $5,000 per month. These outcomes marked a successful start for Pet Purple’s growth in the competitive pet products market.


Ranked 1st for the keyword “Online Dog Toys Australia”
Within the first month, Pet Purple secured the top spot for the keyword “Online Dog Toys Australia,” thanks to our targeted SEO strategy. This achievement boosted the store’s visibility, driving more organic traffic and establishing Pet Purple as a leading name in the online pet market.


Pet Purple Marketing Statistics
Results Achieved


With tailored campaigns targeting customers searching for pet products, Pet Purple quickly appeared at the top of search results for key relevant terms, leading to a 165% increase in organic traffic and a 200% growth in revenue.
The success of our digital marketing efforts for Pet Purple highlights the effectiveness of a comprehensive, multi-channel strategy. By utilising SEO, Google Ads, Social Media Ads, Social Media Management, and precise customer targeting, we significantly boosted their online presence, traffic, and revenue.
“Online Road transformed our business in just one month! Thanks to their expertise in SEO, Google Ads, and Social Media, our traffic and conversions skyrocketed.”
James Smith
Owner, Pet Purple