Isa Smiles Case Study
How Online Road Transformed Isa Smiles’ Digital Presence
- 220% Increase in Phone Calls
- 120% Increase in Form Submissions
- 100+ Daily Website Users
- 566% Increase in Conversions
Discover the inspiring case study of Isa Smiles, a trusted dental clinic in Mount Isa, dedicated to delivering exceptional dental care with a patient-first approach. Partnering with Online Road, Isa Smiles embarked on a digital growth journey to strengthen their local online presence, attract new patients, and increase appointment bookings through targeted SEO and Google Ads strategies.
Sydney SEO Agency
Meet the Business
Isa Smiles is Mount Isa’s leading dental clinic, specialising in a comprehensive range of dental care services and treatment like teeth crowning, teeth veneers, teeth bridges, tooth extraction, teeth whitening, dental implants, CEREC treatment, teeth cleaning and prevention, and all types of orthodontics treatments. They take pride in achieving excellent results and creating a patient-friendly environment for all our customers.
Challenge:
- Limited local visibility in Mount Isa for key dental services
- Difficulty attracting new patients through online channels
- Strong competition from established dental clinics in the region
- Inefficient ad spend with minimal measurable results
Isa Smiles faced the challenge of standing out in a competitive local market where multiple dental clinics were competing for the same patients. Their online presence lacked the visibility needed to capture high-intent searches for dental services, and their previous ad efforts were not delivering consistent returns. With limited brand exposure and low lead generation through digital channels, Isa Smiles needed a focused SEO and Google Ads strategy to boost visibility, drive quality traffic, and convert more patients online.
Strategy:
- Strengthened Isa Smiles’ visibility with local SEO targeting high-intent dental keywords
- Optimised Google My Business for better local engagement and patient reviews
- Launched highly targeted Google Ads campaigns focused on core and emergency dental services
- Implemented call extensions and conversion tracking to maximise appointment bookings
Online Road implemented a tailored two-pronged strategy combining SEO and Google Ads to boost Isa Smiles’ digital presence. Through aggressive local keyword targeting and healthcare-focused content, the clinic began ranking higher in local searches, ensuring patients in Mount Isa could easily find their services. At the same time, optimised ad campaigns with precise geographic targeting and call-focused extensions helped drive immediate leads and new patient bookings. This integrated approach ensured measurable results and sustainable growth for Isa Smiles in a competitive local healthcare market.
Results
- Achieved #1 ranking for “Dentist in Mount Isa” and other high-value dental keywords
- Boosted online visibility through local SEO and authoritative content marketing
- Increased patient inquiries and bookings with highly optimised Google Ads campaigns
- Drove measurable growth in conversions while improving overall lead quality
The strategy delivered outstanding results across SEO and Google Ads for Isa Smiles. Through SEO, the clinic secured #1 rankings for key dental searches in Mount Isa, boosting visibility and trust locally. Google Ads drove over 500% growth in conversions, proving highly effective in generating patient inquiries and bookings. Despite fewer phone calls, overall lead quality improved significantly, showcasing a successful digital transformation and stronger market presence with Online Road’s strategy.
Sydney SEO Agency
Appearing 1st for the keyword “dentist in Mount Isa”
Through Online Road’s targeted digital marketing strategy, Isa Smiles achieved the #1 Google ranking for “Dentist in Mount Isa.” By combining local SEO optimisation, high-value keyword targeting, GMB enhancements, and precise Google Ads campaigns, the clinic captured high-intent searches, boosted patient bookings, and strengthened its position as the leading dental provider in the region.
Isa Smiles Marketing Statistics
Results Achieved
In just months, Isa Smiles achieved outstanding digital growth, securing the #1 ranking for “Dentist in Mount Isa” and dominating local search results. SEO efforts drove a surge in organic traffic, phone calls, and email clicks, while Google Ads delivered a 566% increase in patient inquiries and bookings, with ad clicks up 87% and impressions up 54%. Enhanced Google My Business optimisation further boosted visibility and patient engagement, establishing Isa Smiles as the leading dental clinic in Mount Isa.
Isa Smiles’ success shows the power of a focused digital marketing strategy tailored to local healthcare. By combining SEO, Google Ads, and Google My Business optimisation, the clinic achieved top Google rankings, increased organic traffic, and drove more patient inquiries through calls, emails, and online bookings. Every element of the campaign worked together to strengthen Isa Smiles’ visibility and reputation as Mount Isa’s leading dental clinic. If you’re ready to attract more patients and grow your practice with measurable results, contact Online Road today to see how we can deliver the same success for your business.
FAQs
Frequently Asked Questions
Find answers to the most common questions about our services, process, and how we can help your business grow.
A digital marketing agency is a company that specialises in assisting businesses with online product or service advertising. These organisations typically offer search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and other services, including Working with customers, they develop and implement digital marketing strategies tailored to their specific goals and target audiences. Data analytics and market research are popular methods used by digital marketing businesses to optimise campaigns and achieve the best possible results for their clients.
Digital marketing encompasses a wide range of strategies designed to promote businesses online and drive measurable results. At Online Road, we specialise in key services including Search Engine Optimisation (SEO) to improve website rankings through keyword research, on-page and off-page optimisation, and technical audits. Our Google Ads (Pay-Per-Click Advertising) campaigns focus on targeted keyword strategies and ad management across Google Search, Display Network, and YouTube to maximise ROI. We also provide Social Media Marketing, creating and managing organic and paid campaigns on platforms like Facebook, Instagram, and LinkedIn to build brand presence and engage audiences. Additionally, our Google My Business (GMB) Optimisation ensures your business stands out in local search results with accurate listings and effective profile management.
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