Case Study
How we increase the revenue for a Furniture Business
Furniture Forum aimed to enhance its online presence and stimulate business growth. Collaborating with Online Road, they focused on leveraging SEO, Google My Business (GMB), Google Ads, and Social Media Advertising services. This case study highlights the challenges faced, the strategies employed, and the impressive results attained.
The Solutions:
- SEO
- Google Ads
- Google My Business
Meet the Business
Horizon Cleaning Services is a professional cleaning service provider that specialises in delivering quality industrial, commercial, medical and strata cleans across the Sydney metropolitan area as well as some outer regions of NSW. Their prices are competitive without compromising on high standards for excellence, so clients can enjoy their spaces and keep efficiency to its fullest.
Challenge:
- Limited online visibility, leading to fewer inquiries and bookings.
- An outdated website that was not optimised for search engines.
- Ineffective use of Google My Business, resulting in lower local engagement.
Online Road was called upon to assist Horizon Cleaning Services in gaining more commercial jobs which were more stable in the long-term as they transitioned away from small one-off residential jobs. Therefore requiring more quality phone calls through the website, emails for enquiries and genuine form submissions for quotes and bookings.
Strategy:
- Optimised website content with targeted keywords relevant to commercial cleaning services in Sydney.
- Utilised GMB posts to promote services, special offers, and company news.
- Implemented advanced targeting techniques to reach potential clients effectively.
In response, Online Road devised a multi-channel marketing approach that implemented tactics of SEO, Google Ads, and Google My Business. As a result, for every time a potential client typed in words such as “commercial cleaning” Google’s algorithm was triggered to display the company’s website highly in the search results. Moreover, our team regularly monitored the ads campaign for optimisation and ways to push the performance even further every month.
Results:
- Achieved a 203% increase in organic traffic
- GMB engagement surged by 200% in the last 6 months
- The business’s average rating improved to 5 stars
- 296% increase in conversions in last 6 months
The integrated digital marketing strategy yielded impressive results for Horizon Cleaning Services. Through SEO efforts, the company saw a 203% increase in organic traffic within six months, with several key service-related keywords ranking on the first page of Google search results. The optimisation of their Google My Business profile resulted in a 200% surge in engagement, significantly increasing local inquiries and bookings. The average rating also improved, enhancing their online reputation and trustworthiness. Additionally, the restructured Google Ads campaigns led to a 30% reduction in cost-per-click (CPC) and 296% increase in conversions (form submissions).
Ranked 1st for the keyword “Commercial cleaning services”
This milestone was a testament to the efficacy of our tailored SEO strategy. By conducting a thorough website audit, optimising on-page content, and building high-quality backlinks, we propelled Horizon Cleaning Services to the forefront of search engine rankings.
Horizon Cleaning Services Marketing Statistics
Results Achieved
From the day they have become a part of the Online Road family till now, our team has successfully generated over 850+ conversions (form submissions, phone calls, emails) and 230+ direct phone calls from the Google Ads Campaign.
This case study demonstrates the power of a well-rounded digital marketing approach in driving online visibility, local engagement, and business growth. Online Road continues to support Horizon Cleaning Services in their ongoing digital marketing efforts, ensuring sustained success and growth in the competitive commercial cleaning industry.