Case Study
How We Elevated The Market Presence of a Building & Waterproofing Products Supplier
Introducing the case study of ATEX Supplies, a leading provider of construction and waterproofing materials in Sydney. This case study showcases the transformative power of digital marketing in driving business success and enhancing market presence.
The Solutions:
- SEO
- Google Ads
- Google My Business
- Facebook & Instagram Ads
- Web Design & Development
Meet the Business
Atex supplies is an Australian-owned and family operated business. They are located in Western Sydney and distribute their goods Sydney wide for all builders in the industry. After determining that there was an urgent need for a supplier of decorative concrete, waterproofing and building supplies. Atex supplies was created, hoping to assist all workers in the construction industry.
Challenge:
- Recent establishment
- Lack of visibility among target audiences.
- Absence of digital marketing strategy
ATEX Supplies is a provider of high-quality building materials at competitive prices. In being newly established; the company wasn’t known to audiences. Additionally, the absence of effective digital marketing strategies such as SEO and Google Ads further hindered the company’s efforts to reach potential customers.
Strategy:
- Customised digital marketing solution for ATEX Supplies
- Emphasising on Google Ads and SEO campaigns
- Objective to enhance visibility and boost local sales
In response, Online Road developed a tailored digital marketing solution that focused on Google Ads, and SEO campaigns to increase their visibility and drive more local sales. We promoted ATEX Supplies’ as the go-to destination for building materials in Sydney.
Results:
- Increased visibility and local sales for ATEX Supplies
- Enhanced brand recognition and customer engagement
- Solidified ATEX Supplies’ presence as a premier destination for building materials in Sydney
Through Online Road’s tailored digital marketing solution, ATEX Supplies experienced a notable increase in visibility and local sales. The implementation of targeted Google Ads and SEO campaigns effectively positioned ATEX Supplies as the leading destination for building materials in Sydney. This resulted in heightened brand recognition and enhanced customer engagement, driving significant growth and solidifying ATEX Supplies’ presence in the construction materials market.
Ranked 1st for the keyword “waterproofing and building supplies sydney”
By conducting thorough keyword analysis, optimising website content, and implementing targeted link-building tactics, we propelled ATEX Supplies to the forefront of search engine results, securing the 1st position. This strategic manoeuver not only heightened online visibility but also attracted valuable leads.
Atex Supplies Marketing Statistics
Results Achieved
Through our strategies, the business was seen by people interested in purchasing building materials nearby, resulting in a 340% increase in visitors online through map listings, 257% increase in organic traffic, and boost in-store foot-traffic purchases at the store location by 250%.
By leveraging a combination of SEO, targeted advertising, and user-centric website optimisation, Online Road has consistently driven tangible results, enhancing visibility, attracting high-value leads, and fostering business growth across various industries.
“We’ve seen amazing results since working with Online Road in building our website and undertaking SEO. We highly recommend these guys if you’re looking at making a serious impact on growing your business and staying ahead of your competitors. They are partnered with Google where the account managers are experts in staying on top of algorithm updates.“
Anthony M. ATEX Supplies