Shopify or WooCommerce: What’s the Best E-Commerce Platform? When starting an Online Business, Shopify and WooCommerce, are the two top eCommerce platforms that come to your mind. But which one is the best?  It’s been…

5 Reasons Why You Must Use Google Ads for Your Business Google Ads, formerly known as Adwords is one of the most popular as well as effective ways of online advertising. This is due to…

Social Media Trends for 2021 Social Media platforms have become a massive advantage for businesses in terms of advertising, e-commerce sales and brand awareness. Everyday, platforms such as Instagram, TikTok and Facebook have more users…

New Features in Google Analytics Update You might have noticed that Google Analytics layout and features have been changed recently. This is due to a new update by Google which is meant to help marketers…

Where Are My Customers Coming From? All users on your website have come from different sources on the internet. Every visitor arrives from somewhere, whether that’s clicking a link on Facebook or typing your address…

Why Are Header Tags Important for SEO? Headings on your website, also known as HTML and Header Tags, are crucial as they can potentially affect your SEO rankings and also give readers a better understanding…

5 Reasons Why You Need Digital Marketing As we live in a day and age where most tasks are carried out either digitally or online, you begin to ask yourself if you should be investing…

What is a “Call-To-Action” & How to Utilise It? There is a vast range of digital marketing techniques which can be used towards the main goal of conversions. Call to action buttons can achieve this…

Title Tags & Meta Descriptions Explained Is your website lacking on traffic going towards it? Perhaps it is time to check whether your title tags and meta descriptions are optimised to their full potential. Title…